How It Works

Your customer doesn't separate your marketing from your business. Neither do I.

They don't experience your Instagram, your website, your storefront, your packaging, your menu, your events and your customer service as separate things - they experience one brand, and that's how I approach the work.

I look at the entire experience: what people see, feel and do from the first time they discover you through the reasons they come back, and figure out what's working, what's disconnected and where the biggest opportunities are.

Sometimes the answer is better marketing, sometimes it's a better customer experience. But usually, it's both.

What We Might Work On:

Every engagement looks different because every business is different, so I don't start with a predetermined list of deliverables. I look at the business, the customer and the experience you're trying to create and curate a roadmap from there, which could include a few of any of the following:

Brand + Marketing

Positioning, messaging, content, social, email, campaigns, creative direction and the way your brand shows up across every customer touchpoint.

Customer Experience

The online and/or in-person journey: website, menus, signage, wayfinding, packaging, merchandising, loyalty, memberships and all the little details that determine how the brand actually feels.

Community + Connection

Events, partnerships, collaborations, programming and ideas that give people a reason to engage with the business, talk about it and come back.

Growth + The Business Behind It

Customer acquisition and retention, ecommerce, systems, POS and customer data, workflows, vendor coordination and the operational friction that's quietly getting in the way of growth.

Let's focus in on what will make the biggest difference for you by looking at the entire picture.

Three Ways To Work Together

You don't need to know which one you need before we talk!

Some founders already know they're ready for ongoing support and others just know they're too close to the business to see what's getting in the way. You've got options.

The Outside Eye
One-time perspective + recommendations

A fresh set of eyes on your brand and customer experience.

Sometimes you don't need someone to start doing more. You need someone to see what you've stopped seeing. I'll look at the business the way a customer does (online and, when applicable, in person) and identify what's working, what's disconnected, what's getting in the way and where I see the biggest opportunities.

Depending on your business, that might include your website, social, email, customer journey, physical space, signage, packaging, menus, merchandising, loyalty, community, events, systems and overall brand experience.

You'll walk away with:

An outside perspective on how your customer experiences the brand
What's working and worth building on
What's weakening or confusing the brand
Opportunities you're currently leaving on the table
Clear recommendations ranked by what matters most
A 60-minute working session to walk through everything together

No 40-page deck of marketing jargon or sales pitch, just a clear answer to:

If this were my business, where would I start?

$750, one time. If you want to keep working together within 30 days, that $750 comes right off your first month.

Let's Start

The Growth Partner
Ongoing marketing +
brand ownership

Ongoing ownership for a brand that's ready to grow.

This is for founders who don't need another freelancer waiting for assignments - you need someone inside the business who can see the opportunities, decide what matters and keep things moving.

I become your ongoing marketing partner looking across the brand, customer experience, marketing and growth and taking ownership of the priorities we decide matter most. That could mean launching a campaign one month, improving your customer journey the next, building an event or partnership, fixing the website, developing a retention strategy, creating content, improving the in-store experience...or connecting several of those things at once.

What you can expect:

Ongoing marketing and brand leadership
Hands-on execution, not just recommendations
Proactive ideas and opportunities brought to you
Monthly priorities built around actual business goals
Coordination across the customer experience
Regular reporting on what's working and what we're learning
Someone who knows the business well enough that you don't have to start from scratch every Monday

$3,500/month · 3-month minimum

Let's Talk

The Full Operator
Embedded marketing + operational leadership

For founders who need someone who can see beyond the marketing.

Sometimes growing the brand means getting deeper into the business. The Full Operator is my most embedded partnership. It's senior marketing leadership combined with the operational experience to fix the things underneath the marketing when they're getting in the way.

That can mean customer experience, systems, workflows, vendors, ecommerce, POS, merchandising, physical touchpoints, retention, events, partnerships and the operational pieces connecting all of it.

You get someone thinking like an owner without needing another owner.

What's included:

Everything in the Growth Partnership
Deeper strategic involvement across the business
Customer-experience improvement, online and in person
Operational problem-solving where it affects the brand or growth
Vendor and project coordination when needed
Priority access and faster turnaround
Regular involvement as a senior member of the business, not an outside vendor

$6,000/month · 3-month minimum

Let's Dig In

What it looks like in practice.

Here's how we go from first conversation to actually working together.

You reach out direct to me or fill out the quiz on site -> I follow up personally based on what you shared -> we get on a call -> I send a one-pager with what I heard and how I'd help -> if it feels right, I'll send over a proposal and agreement -> you sign and we kick off!

For ongoing engagements, we'll hop on an hour kickoff call, a first-week assessment called the Running Start, a 30-60-90 day plan, and then we're off. Monthly check-ins and end of month summaries, and me proactively asking things without waiting to be asked.

We give each other space to do our best work. I don't need a roadmap from you, and you don't have to have it all figured out. Half the value of the first convo is getting clarity on what you actually need. That's what I'm here for.

A few things worth knowing.

I work with a small number of clients at a time, intentionally. That's how I make sure your business gets real attention, not divided attention.
I work best with founders who are ready to give someone real access and real autonomy. The more room you give me, the more I can do for you.
Ongoing engagements start with a 3-month commitment. That's enough time to actually move the needle - not just get started.

Still not sure where you fit?

Tell me a little about the business, what's getting in the way and what you're trying to grow. I'll follow up personally and we'll figure out whether one of these makes sense. No pitch, no pressure.

Take the first step